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Reed Stith

Reed Stith
Reed, Senior Growth & Innovation Advisor, Marketing and Sales, is an experienced marketing and strategy veteran that understands the role of marketing and sales in growing manufacturing organizations. As a marketing and sales advisor with IM体育足球下载, he helps small and mid-size manufacturing companies that are not happy with their rate of growth. Reed helps clients conduct market research, develop branding and go to market plans, launch new products and services, create sales structure and accountability, implement CRM systems, and develop new distribution channels. Prior to joining IM体育足球下载, Reed was a partner at Caxton Growth Partners, where he leveraged his 25+ years of industrial manufacturer and distributor experience with companies such as Rockwell Automation, Parker Hannifin, and numerous companies in metalworking, fluid power, welding, electrical, plastics, and construction products. He holds an MBA in Marketing from Case Western Reserve University’s Weatherhead School of Management and is a certified Blue Belt Coach for New Product Blueprinting. Reed's specialties include: growth initiatives, sales and marketing strategy, channels of distribution, new product growth, sales process, CRM, sales planning, lead generation, video production, distributor management and motivation.
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Recent Posts

Manufacturers: Avoid These 3 Frequent Failures of a Product Launch

Thursday, 20 June, 2019

Marketing & Sales

Did you know 70% of all new product launches fail? While manufacturers may feel a sense of urgency to introduce a new product or service to market, testing thoroughly before launch can mean the...
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Manufacturing’s 9-Step Process for a Successful Product Development and Launch

Thursday, 11 April, 2019

Product Design & Development

Maybe you’ve heard: new product launches are often unsuccessful. Some studies state failure rates near 95%. Successfully establishing a new product or product innovation takes meticulous planning,...
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How Products and Services Fit Into a Successful Manufacturing Strategic Plan

Thursday, 28 March, 2019

Marketing & Sales

This post is part of a series on creating a manufacturing business strategic plan, which reflects your goals and guides the strategic direction of your company. This is the second post in the series.
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Why a Thorough Market Analysis is Crucial to a Successful Strategic Plan

Thursday, 21 March, 2019


This post is part of a series on creating a manufacturing business plan, which reflects your goals and guides the strategic direction of your company. This is the first post in the series. Your...
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10 Steps to Develop an Effective Marketing Plan Before You Launch Your New Product or Service

Thursday, 7 March, 2019

Marketing & Sales

We can all agree that for a business to be successful, it needs customers. But to attract, retain, and grow your customer base, you need show them how your product or service provides real value they...
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How to Effectively Market Your Manufacturing Business on LinkedIn

Thursday, 31 January, 2019

Marketing & Sales

Since its inception in 2003, LinkedIn has racked up more than 562 million users worldwide. Among those users, 61 million are senior-level influencers, while another 40 million are their companies’...
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What is a Minimum Viable Product and How Do I Create One?

How a minimum viable product will launch your product-based startup.